IBM Cognos, a prediction
November 11th, 2008 Posted in workIBM acquired Cognos, a major buy and a great improvement to the IBM portfolio. They seem to be buying a lot lately.
Sometimes such an event requires a prediction. My prediction is that Cognos will become the ‘green’ brand of IBM. They have done so with Tivoli (the ‘red’ brand), Rational (‘light blue’) and Lotus (‘yellow’). WebSphere seems to be the only IBM native brand (‘purple’). Frankly everybody had problems with the data-brand. It was DB2 at first, then become ‘information managament’ which makes little sense and is way too long, marketing wise and visually in IBMs outings. Cognos seems to fit just fine. And it is a strong name.
Hence my prediction that the data brand of IBM will become IBM Cognos. Let’s wait and see…